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By Gerry Bodeker, Marc Cohen

The spa is at the moment the quickest turning out to be section of the hospitality and relaxation with sales exceeding these from entertainment parks, field workplace receipts, holiday possession sales and ski lodge price tag sales.Understanding the worldwide Spa is the 1st ebook to envision administration practices during this and gives a groundbreaking and entire method of worldwide spa administration, protecting every little thing from the beginnings of the via to modern administration and social and moral issues.With contributions from the world over popular enterprise leaders, practitioners and teachers, this precise ebook is full of case reports, examples and suggestion for all these operating in, and learning, the overseas spa industry.Understanding the worldwide Spa brings an analytic lens to the spa circulate, analyzing prior, present and destiny developments and the opportunity of shaping well being and well-being companies within the twenty first century. . Spa companies and the improvement of the spa enterprise from its ancient beginnings to the scale of the industry today.. company improvement and making plans, spa operations and company models.. Spa items and applied sciences, retailing and the appliance of branding and advertising strategies.. Infrastructure, layout and environmental matters together with sustainability and social and environmental benchmarking.. Human assets concerns from schooling and coaching to specialist and regulatory matters and company ethics and values.

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Furthermore, it is estimated that by 2001 revenues from spas had already overtaken revenues from amusement parks, box office receipts, vacation ownership and ski resorts (ISPA, 2002). The rapid growth of the spa industry has created many challenges. As a high-touch, people-based business, training, recruiting and managing staff have emerged as major issues. Other major issues are the development of appropriate business models and valuation methods to enable investors to transparently asses their potential for returns.

Furthermore, the consequences of continued non-disclosure and rampant unconscious consumption are becoming all too obvious. The Cultural Creatives and LOHAS consumers are currently driving the ‘conshuman’ agenda. These groups whose choices are aligned with their values are also deemed to be early adopters and natural opinion leaders with the ability to be evangelists for services and products they believe in. While the spa and wellness industry has the opportunity to directly engage the LOHAS consumer, this may not necessarily be occurring as spas may be seen to embrace frivolous pampering and wasteful luxury rather than sustainable health and wellbeing.

Thus, spas are now springing up all over the world and have become a standard feature of luxury hotels and resorts. The global spa industry is still in its infancy and, as yet, there are few robust figures documenting its size and scope. However, even without robust data, it is clear that the spa industry is already large and is growing. It is estimated that spas are a $40 billion global industry with at least 16, 000 spas in the USA alone, and over 50, 000 spas around the globe (Spafinder, 2007).

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