Download The E-Privacy Imperative: Protect Your Customers' Internet by Mark S. Merkow CCP, James Breithaupt PDF

By Mark S. Merkow CCP, James Breithaupt

Merkow, an e-commerce defense consultant with a world monetary companies corporation, and Breithaupt, a venture supervisor with a brokerage company, supply ideas and options for corporations with a web presence wishing to guard their very own and their buyers' privateness. They inform the way to layout and enforce a privateness coverage and the way to speak rules to buyers. Many checklists, criteria for privateness rights and practices, version guidelines, and lists of privateness advocates are integrated. Annotation c. publication information, Inc., Portland, OR (booknews.com)

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The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

Merkow, an e-commerce safeguard consultant with an international monetary companies corporation, and Breithaupt, a venture supervisor with a brokerage enterprise, supply thoughts and options for firms with an online presence wishing to guard their very own and their clients' privateness. They inform the way to layout and enforce a privateness coverage and the way to speak guidelines to clients.

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Additional resources for The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

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Simple: Internet purchasing is more efficient and it saves money! How much more efficiently? “Shift purchasing to the Web, and a business can eliminate 90 percent of transaction costs,” claims Dean Whitlock, vice president and general manager of consulting firm ICL’s eBusiness Services group in Dallas. A more modest though still impressive estimate comes from Chris Cogan, CEO of GoCo-op, a Florida-based Internet purchasing solution for hotels, restaurants, and healthcare businesses. “The average cost of executing a paper purchase order is $115,” he says.

82 percent agreed that the government should regulate how companies use their personal information. And yet, a growing number of consumers (64 percent of respondents to the Pew Survey) are willing to give personal information on the Internet: everything from e-mail addresses to birth dates, telephone numbers to credit card numbers. We appear to have a situation in which consumers’ actions belie their words. They are afraid for their personal information and yet, more often than not, the pull and convenience of using the Internet is apparently too much to resist.

8. shtml. ps 11/6/01 20 2:43 PM Page 20 E-Privacy Is a Business Priority 4. Data Security. , alteration, deletion, loss). Securing a Web site is no small task, and is the subject of several other chapters in this book. 5. Data Quality and Access. Companies that collect and maintain personally identifying information must be able to vouch for the completeness, reliability, timeliness, and accuracy of the information they keep. The methods they use to collect the information must be sound, and the process followed to collect information should be simple and fast.

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