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By this we mean that a sustainable corporation needs to invest in all of its stakeholders in order to maintain and improve relationships between the company and its stakeholders but that the investment in stakeholder relations is returned to the company through being recycled. So a stakeholder who is well treated both receives benefit from the company and returns benefit to that company. For example employees will work better when they receive better conditions; similarly suppliers will reciprocate the receipt of good conditions while customers will pay a premium for quality.

3. Name a multi-dimensional performance measurement framework. 4. What are the origins of the Social Contract? 5. What evidence is there of a broader approach to corporate governance by firms? 1 Introduction Of the major principles of governance and the one which is most prominent at the present time is sustainability. Consequently we are devoting a complete chapter to dealing with this topic. It is one that has recently become very important for businesses, and all large businesses – and many smaller ones – have a sustainability plan, or at least claim to have such a plan.

If a stakeholder is powerful, legitimate and urgent then its needs will require immediate attention and given primacy. Irrespective of which model is used, it is not controversial to suggest that there are some generic stakeholder groups that will be relevant to all organisations. Clarkson (1995) suggests that the voluntary stakeholders include shareholders, investors, employees, managers, customers and suppliers and they will require some value added, or otherwise they can withdraw their stake and choose not to invest in that organisation again.

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