Download Analyzing Social Media Networks with NodeXL: Insights from a by Derek Hansen, Ben Shneiderman, Marc A. Smith PDF

By Derek Hansen, Ben Shneiderman, Marc A. Smith

Interpreting Social Media Networks with NodeXL bargains backgrounds in info reports, computing device technological know-how, and sociology. This e-book is split into 3 elements: examining social media, NodeXL educational, and social-media community research case reports.

Part I presents historical past within the background and ideas of social media and social networks. additionally incorporated this is social community research, which flows from measuring, to mapping, and modeling collections of connections. the subsequent half specializes in the designated operation of the loose and open-source NodeXL extension of Microsoft Excel, that's utilized in all routines all through this booklet. within the ultimate half, every one bankruptcy offers one type of social media, similar to email, Twitter, fb, Flickr, and Youtube. moreover, there are descriptions of every method, the character of networks whilst humans engage, and kinds of research for opting for humans, records, teams, and events.

*Walks you thru NodeXL, whereas explaining the idea and improvement in the back of every one step, offering takeaways which can observe to any SNA
*Demonstrates how visible analytics examine may be utilized to SNA instruments for the mass marketplace
*Includes case reports from researchers who use NodeXL on well known networks like electronic mail, fb, Twitter, and wikis
*Download spouse fabrics and assets at

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Extra info for Analyzing Social Media Networks with NodeXL: Insights from a Connected World

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1 Size of Producer and Consumer Population In most social media systems, producers and consumers are drawn from the same set of users. Users are producers one moment and consumers the next. However, differentiating between those who produce and consume content can be useful in comparing social media systems, even if the set of producers and consumers are not mutually exclusive. Social media services vary in terms of their intended number of producers and consumers. An email is usually authored by just one person, whereas a wiki document is likely to be authored by several or even hundreds of people.

If individuals are not likely to interact in the future, there is a huge temptation to behave selfishly and free ride. On the other hand, knowing that one will be interacting with others on a continual basis can lead to the creation of reputations and serve as a powerful deterrent to short-run, selfish behavior. Boundaries can have an impact on the kinds of interactions people are willing to engage in because of the ways they shape the expected audience. Some media, like telephones and post offices, encourage the expectation that only a specific group of selected others will be the audience to your message.

They also serve as micropublishing fronts for families sharing stories and photos of their children and niche interest groups exploring an obscure topic. A single blog may be authored by an individual or a handpicked set of authors. Others participate via comments or by linking their own blog to other blogs, creating a monolithic collection of interconnected blogs often referred to as the blogosphere. Specialized search engines such as Technorati scour the blogosphere for recent blogs, using the unique properties of blog links (called trackbacks) and number of comments to assign credibility scores to blogs.

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