By Ralf Buckley
The educational research of event tourism is quickly expanding in recognition, with learn commencing to concentrate on it seriously. This ebook is a cohesive and finished examine this multi-million buck zone from a number of views suitable to the instructing of tourism.
Ideal for the undergraduate pupil taking event tourism as a unmarried topic measure or as a part of their tourism administration reviews, this ebook files, analyzes and provides perception into the most recent study within the quarter. It comprises research of goods, developments, weather switch, threat administration and environmental administration and so forth.
The 'Subsectors' part in the ebook bargains an summary of the twenty or extra definable sectors in the event tourism contemplating their origins and heritage, most modern tendencies and demographic teams. the writer then is going directly to glance in additional aspect at: flora and fauna Tourism, Marine Tourism, Helitourism, and Boardsports.
Each bankruptcy will contain seven pedagogical elements:
- introduction – what the bankruptcy does and does not hide
- plain-language assessment of the bankruptcy subject with minimum referencing – basically like lecture notes
- concluding paragraph to the assessment part explaining the way it ends up in the following chapter(s)
- review of contemporary study, condensed into tables the place attainable
- revision notes – a couple of pages of bullet issues summarizing the evaluation and research
- a pattern set of project questions, 3 to 6 in keeping with bankruptcy in a few cases
- readings on proper subject matters, condensed from earlier publications.
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Data on price and itinerary are likely to be most reliable. Select any one adventure activity, identify at least 100 individual products, and plot a graph of price per day against number of days. How do your results compare with those reported by Buckley (2007a)? Can you identify upmarket and down-market subsectors? What differences are there in the ways these products are pitched? 47 CHAPTER 4 Risk Management Lion walking past open safari vehicle at night, about 1 metre from camera KEY ISSUES CONTENTS - risk as a component of adventure activities - managing risk as a key aspect of commercial adventure tourism Chapter Summary - assessing and avoiding commercial risks Research Review - identifying and managing legal risks Big Picture - health and medical considerations Looking Back - operational issues and practices - managing physical risks - social components to risk management Key Issues CHAPTER SUMMARY Psychological studies of participants in various forms of adventure tourism and recreation routinely reveal that they consider risk as an integral part of the activity.
3 Marketing Methods for Adventure Toursdcont’d Booking, payment, follow-up - Shopfront retail or via agents - Mailed forms, bank transfers - Online booking and payment - Pre- and post-tour communications and follow-up - Evaluating satisfaction, soliciting repeat bookings Attracting attention to a website - Search engines - Links from other sites - Postings, list servers, and blogs - Email lists - Print media, advertisements, and editorial - Commercial directories, trade associations Ò Ò - Social networking sites, especially YouTube , Facebook Summarised and adapted from Buckley (2009a).
215–217). Copycat businesses can also occur in many different industry sectors, but may be particularly prevalent in adventure tourism because there is rarely any protection for new business ideas or intellectual property. Most new adventure tourism operations, especially in areas with no previous history of adventure tourism, face a significant start-up period before they turn a profit. They must continue to invest in marketing efforts so as to build up sales, before they reach the point where improved demand allows them to increase prices and recoup costs.