By Susan Sweeney CA CSP HoF
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Extra info for 101 Ways to Promote Your Web Site (101 Ways series)
The return on investment for such keywords will be much higher. When reviewing your keyword list, you need to consider: • Which keywords are vital to your objectives • Which keywords are popular enough to generate reasonable, sustainable traffic • Which keywords do not have so much competition that it would be counterproductive considering the time and effort necessary to target them. Designing Your Site to be Search Engine Friendly 37 For a car dealership to have the keyword car stand alone on the dealership’s Web site would prove a waste of effort.
Page titles and text-based page content are the most important of the noted placement areas. Keyword meta-tags are not as critical as they once were, but are still applicable for some engines. Remember—it is the absolute highest score you are looking for; if there are any points available, you want to design your site to take advantage of them. Because Google is the favorite search engine for the time being, let’s take a closer look at how it ranks pages. Google uses its internal index for its primary search listings.